Animal Production
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Meat holds a significant place in United States households and adds billions to the economy. The 2025 Meat Institute annual report states that 98% of American households buy meat, 81% see themselves as meat eaters, and 73% view meat as a healthy option overall. In the fifth episode of the second season of the Agricurious…
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In the first episode of Season 2 of the AgriCurious podcast,Dennis Baffour-Awuah spoke with Dr. Kevan Lamm, an Extension Leadership specialist and Associate Professor in the Department of Agricultural Leadership, Education and Communication, about systems thinking and the Systems Thinking for Educational Problem Solving (STEPS) project. The Lamm lab is a proud partner on the STEPS project and…
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Multiple research posters and an oral presentations were presented by the Lamm Lab on how to most effectively communicate about animal production and meat science at the National Agricultural Communications Symposium, held February 1- 2, 2026, in Louisville, Kentucky. Megan Meyer presented a research poster titled Exploring the Impact of Food Safety Perceptions on Meat Purchasing Intentions.…
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Lamm Lab members Michael Batame, Megan Meyer, Funmi Ajiferuke, Gracie Grimes, and Dennis Baffour-Awuah all shined bright as they presented research in three different sections of the Southern Association of Agricultural Sciences meeting in Louisville, Kentucky January 31 – February 3. These included the National Agricultural Communications Symposium, the Southern Region of the American Society…
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The entire Lamm Lab wants to congratulate Dennis Baffour-Awuah on being awarded the Outstanding Research Paper Presentation AND second runner up Outstanding Research Poster at this year’s NACS conference. His research paper was presented in the Distinguished Manuscript Tract. Titled Exploring Scientific Messaging about Gene-Edited Pigs Using Music as a Hedonic Cue, the work was…
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A new study led by Dr. Alexa Lamm in collaboration with Dr. Kevan Lamm, Dr. Allison Byrd, Dr. Masoud Yazdanpanah, Dr. Nicholas Gabler, Dr. Anna Johnson, Dr. Catherine Sanders, Dr. Fallys Masambuka-Kanchewa and Dr. Michael Retallick examined how consumers perceive the transparency of agricultural science messages on social media when they learn the content was generated…
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Dr. Keith Belk, director of the Center for Meat Safety and Quality at Colorado State University, has stated that activists opposing meat-based protein consumption are doing a disservice to society. He explained that their efforts to persuade people to reduce muscle protein intake as part of a mixed diet lead to increased consumption of carbohydrates…
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YouTube, the world’s second-largest search engine, has quietly become a major platform for influencing public perception of agriculture. A new study, led by Anu Karki in collaboration with Dr. Shuyang Qu, Dr. Fally Masambuka-Kanchewa, Dr. Michael Retallick, Dr. Alexa Lamm, Dr. Kevan Lamm, Dr. Catherine Sanders, Dr. Allison Byrd, and Dr. Nicholas Gabler, examines how…
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Dr. Alexa Lamm recently visited with the UC Davis CLEAR Center to tour their facilities and explore several opportunities for future collaborations. The Clarity and Leadership for Environmental Awareness and Research Center, or CLEAR Center, helps the animal agriculture industry operate more efficiently while lessening its impact on the environment and climate. The primary research…
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Dr. Alexa Lamm and Dr. Kevan Lamm recently visited with Dr. Pedro Carvalho, Feedlot specialist, and Erica Geisenhagen, Manager of Communications at AgNext – an innovative Center at Colorado State University striving to innovate real-world solutions for sustainability in animal agriculture. Just three years in the making, this new center is conducting research on beef…