Animal Production
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Dr. Alexa Lamm gave the final presentation at the International Role of Meat and Livestock and Society Summit in Denver, CO on October 31, 2024. Over 150 invited agricultural scientists, producers, media, and allied industry stakeholders were present over the two days where science covering the nutritional, environmental, and social aspects of meat consumption and…
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After a year of effort the Real Pork Trust Consortium (RPTC) was asked to share evolving consumer perceptions and concerns related to the pork industry at the World Pork Expo. Dr. Alexa Lamm, alongside Dr. Nick Gabler, Dr. Pedro Uriolla, and Dr. Catherine Sanders from the RPTC shared their insights on communicating, training and research.…
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Initial Real Pork Trust Consortium Research Shared at National Agricultural Communications Symposium
While still in its launch phase the Real Pork Trust Consortium (RPTC) showcased science communication research last week in Atlanta, GA at the National Agricultural Communications Symposium. The RPTC is a collaboration between five universities. At this meeting Dr. Alexa Lamm, Dr. Catherine Sanders, Dr. Shuyang Qu, Dr. Kevan Lamm, Dr. Michael Retallick, Dr. Fallys…
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Initial research conducted by the RPTC science communication team was showcased at the National Agricultural Communications Symposium (NACS) occurring as part of the Southern Association of Agricultural Scientists meeting in Atlanta, GA. Overall, their findings indicated the need to build trust with consumers through greater transparency across the entire food supply chain. The Lamm Lab…
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Dr. Alexa Lamm, a member of the Protein PACT academic advisory board, recently gave a keynote presentation in San Diego, California at the Protein PACT Summit. She shared how important it is to get to know your audiences, listen to consumers, and meet them where they are to develop trusting relationships over time that will…
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Allison Byrd and Dr. Alexa Lamm headed to Minneapolis Sept. 17th to kick on the Real Pork Trust Consortium (RPTC). Dr. Lamm presented to a room full of swine producers, veterinarians and pork communicators about the current state of agricultural communications. She also offered tips for increasing trust with diverse audiences using specific strategies including…
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The Lamm Lab recently published an article in Foods titled: The influence of sustainability on identities and food consumption: Implications for food systems education for Generation Z. The team of scholars, led by Kristin Gibson included Dr. Katie Sanders, Allison Byrd, Dr. Kevan Lamm and Dr. Alexa Lamm. The entire article can be found here.…
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We are proud to announce the Lamm Lab has been selected as a strategic partner in the newly announced National Pork Board funded multi-year effort! Dr. Alexa Lamm will lead the science communication portion of the Consortium which includes sharing and testing scientific information about pork and pork production with consumers, conducting science communication research…