Animal Production
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Background music has become a familiar feature of short-form videos on social media platforms such as Instagram and TikTok, often accompanying content designed to capture viewers’ attention. But beyond entertainment, could the music in these videos influence how audiences engage with scientific information? A recent study from the Lamm Lab examined whether changing the background…
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Before heading off to Oregon for the upcoming International Association for Society and Natural Resources (IASNR) conference, members of the Lamm Lab enjoyed a well-earned day of exploration following their presentations at the Association for Communication Excellence (ACE ) Conference in Montana! Gracie spent the day in Yellowstone National Park with her parents, who traveled…
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Lamm Lab members shared research on animal production, meat science, consumer decision-making, and science communication at the Association for Communication Excellence (ACE) Conference, held June 15 – 17, 2026, in Billings, Montana. Through one research poster and two oral presentations, the team explored how communication strategies, social media engagement, music, and personal values influence public…
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This week, three members of the Lamm Lab began a 12-day journey to share their research at two professional conferences across the United States. Their first stop is Billings, Montana, where they will attend and present at the 2026 Association for Communication Excellence (ACE) Conference. Following ACE, the team will travel to Corvallis, Oregon for…
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Meat holds a significant place in United States households and adds billions to the economy. The 2025 Meat Institute annual report states that 98% of American households buy meat, 81% see themselves as meat eaters, and 73% view meat as a healthy option overall. In the fifth episode of the second season of the Agricurious…
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In the first episode of Season 2 of the AgriCurious podcast,Dennis Baffour-Awuah spoke with Dr. Kevan Lamm, an Extension Leadership specialist and Associate Professor in the Department of Agricultural Leadership, Education and Communication, about systems thinking and the Systems Thinking for Educational Problem Solving (STEPS) project. The Lamm lab is a proud partner on the STEPS project and…
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Multiple research posters and an oral presentations were presented by the Lamm Lab on how to most effectively communicate about animal production and meat science at the National Agricultural Communications Symposium, held February 1- 2, 2026, in Louisville, Kentucky. Megan Meyer presented a research poster titled Exploring the Impact of Food Safety Perceptions on Meat Purchasing Intentions.…
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Lamm Lab members Michael Batame, Megan Meyer, Funmi Ajiferuke, Gracie Grimes, and Dennis Baffour-Awuah all shined bright as they presented research in three different sections of the Southern Association of Agricultural Sciences meeting in Louisville, Kentucky January 31 – February 3. These included the National Agricultural Communications Symposium, the Southern Region of the American Society…
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The entire Lamm Lab wants to congratulate Dennis Baffour-Awuah on being awarded the Outstanding Research Paper Presentation AND second runner up Outstanding Research Poster at this year’s NACS conference. His research paper was presented in the Distinguished Manuscript Tract. Titled Exploring Scientific Messaging about Gene-Edited Pigs Using Music as a Hedonic Cue, the work was…
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A new study led by Dr. Alexa Lamm in collaboration with Dr. Kevan Lamm, Dr. Allison Byrd, Dr. Masoud Yazdanpanah, Dr. Nicholas Gabler, Dr. Anna Johnson, Dr. Catherine Sanders, Dr. Fallys Masambuka-Kanchewa and Dr. Michael Retallick examined how consumers perceive the transparency of agricultural science messages on social media when they learn the content was generated…