Animal Production
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YouTube, the world’s second-largest search engine, has quietly become a major platform for influencing public perception of agriculture. A new study, led by Anu Karki in collaboration with Dr. Shuyang Qu, Dr. Fally Masambuka-Kanchewa, Dr. Michael Retallick, Dr. Alexa Lamm, Dr. Kevan Lamm, Dr. Catherine Sanders, Dr. Allison Byrd, and Dr. Nicholas Gabler, examines how…
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Dr. Alexa Lamm recently visited with the UC Davis CLEAR Center to tour their facilities and explore several opportunities for future collaborations. The Clarity and Leadership for Environmental Awareness and Research Center, or CLEAR Center, helps the animal agriculture industry operate more efficiently while lessening its impact on the environment and climate. The primary research…
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Dr. Alexa Lamm and Dr. Kevan Lamm recently visited with Dr. Pedro Carvalho, Feedlot specialist, and Erica Geisenhagen, Manager of Communications at AgNext – an innovative Center at Colorado State University striving to innovate real-world solutions for sustainability in animal agriculture. Just three years in the making, this new center is conducting research on beef…
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The Lamm Lab is thrilled to celebrate the successful defense of Dr. Tatevik Markosyan’s dissertation, “Communicating Impact Evaluation Findings: An Audience-Centered Data Visualization Experiment.” In an age where data is abundant but trust is fragile, how we communicate evaluation findings can make or break public understanding and engagement. Dr. Markosyan’s research tackled a critical question: How can we…
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The Lamm lab is excited to share their latest article was just published in Foods! The research was a multi-institutional interdisciplinary achievement based on work conducted for the Real Pork Trust Consortium funded by the National Pork Board. In an era when misinformation runs rampant and scientific innovations in food production grow more complex, communicating…
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Dr. Alexa Lamm‘s Agricultural and Environmental Science Communication model was developed based on research findings from the past 20 years spanning multiple agricultural and environmental topics spanning across the industry (e.g. water, food security, plastic use, animal production, invasive species, climate variability, pest management, food access, food safety, community development). The results of over 250…
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Dr. Alexa Lamm wrapped up a two day workshop which brought hundreds of international scholars, students, and animal producers together in Houston, Texas as a part of the International Livestock Congress at the Houston Livestock Show and Rodeo. Numerous speakers shared the importance of audience segmentation, tailoring messages, and speaking to both the heart and…
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Dr. Alexa Lamm gave the final presentation at the International Role of Meat and Livestock and Society Summit in Denver, CO on October 31, 2024. Over 150 invited agricultural scientists, producers, media, and allied industry stakeholders were present over the two days where science covering the nutritional, environmental, and social aspects of meat consumption and…
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After a year of effort the Real Pork Trust Consortium (RPTC) was asked to share evolving consumer perceptions and concerns related to the pork industry at the World Pork Expo. Dr. Alexa Lamm, alongside Dr. Nick Gabler, Dr. Pedro Uriolla, and Dr. Catherine Sanders from the RPTC shared their insights on communicating, training and research.…
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Initial Real Pork Trust Consortium Research Shared at National Agricultural Communications Symposium
While still in its launch phase the Real Pork Trust Consortium (RPTC) showcased science communication research last week in Atlanta, GA at the National Agricultural Communications Symposium. The RPTC is a collaboration between five universities. At this meeting Dr. Alexa Lamm, Dr. Catherine Sanders, Dr. Shuyang Qu, Dr. Kevan Lamm, Dr. Michael Retallick, Dr. Fallys…