Social Media Research
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Lamm Lab members shared research on animal production, meat science, consumer decision-making, and science communication at the Association for Communication Excellence (ACE) Conference, held June 15 – 17, 2026, in Billings, Montana. Through one research poster and two oral presentations, the team explored how communication strategies, social media engagement, music, and personal values influence public…
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This week, three members of the Lamm Lab began a 12-day journey to share their research at two professional conferences across the United States. Their first stop is Billings, Montana, where they will attend and present at the 2026 Association for Communication Excellence (ACE) Conference. Following ACE, the team will travel to Corvallis, Oregon for…
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Upcycled food is emerging as a novel food category connected to efforts to reduce food waste and support more sustainable food systems. According to the Upcycled Food Association, it is the easy way for anyone to prevent food waste via the products they buy, and they do so by creating new, high-quality products out of…
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Multiple research posters and an oral presentations were presented by the Lamm Lab on how to most effectively communicate about animal production and meat science at the National Agricultural Communications Symposium, held February 1- 2, 2026, in Louisville, Kentucky. Megan Meyer presented a research poster titled Exploring the Impact of Food Safety Perceptions on Meat Purchasing Intentions.…
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Michael Batame and Dr. Alexa Lamm (alongside Dr. Sarah White) presented research at the 2026 National Agricultural Communications Symposium (NACS) and the 2026 Southern Region American Society for Horticultural Science (SRASHS) conference, highlighting how communication strategies, emotions, and audience characteristics influence perceptions of plastic use and sustainability in horticultural systems. At NACS, Michael Batame displayed a research poster titled Testing Microplastic…
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Lamm Lab members Michael Batame, Megan Meyer, Funmi Ajiferuke, Gracie Grimes, and Dennis Baffour-Awuah all shined bright as they presented research in three different sections of the Southern Association of Agricultural Sciences meeting in Louisville, Kentucky January 31 – February 3. These included the National Agricultural Communications Symposium, the Southern Region of the American Society…
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The entire Lamm Lab wants to congratulate Dennis Baffour-Awuah on being awarded the Outstanding Research Paper Presentation AND second runner up Outstanding Research Poster at this year’s NACS conference. His research paper was presented in the Distinguished Manuscript Tract. Titled Exploring Scientific Messaging about Gene-Edited Pigs Using Music as a Hedonic Cue, the work was…
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Upcycled products have emerged as an innovative approach to addressing food waste by creating new, high-quality products from surplus food. Despite its benefits, such as tackling environmental, economic, and social food concerns by reducing waste, adding value to the food system through economic gains, and providing more affordable food options, it faces misconceptions among the…
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A new study led by Dr. Alexa Lamm in collaboration with Dr. Kevan Lamm, Dr. Allison Byrd, Dr. Masoud Yazdanpanah, Dr. Nicholas Gabler, Dr. Anna Johnson, Dr. Catherine Sanders, Dr. Fallys Masambuka-Kanchewa and Dr. Michael Retallick examined how consumers perceive the transparency of agricultural science messages on social media when they learn the content was generated…
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YouTube, the world’s second-largest search engine, has quietly become a major platform for influencing public perception of agriculture. A new study, led by Anu Karki in collaboration with Dr. Shuyang Qu, Dr. Fally Masambuka-Kanchewa, Dr. Michael Retallick, Dr. Alexa Lamm, Dr. Kevan Lamm, Dr. Catherine Sanders, Dr. Allison Byrd, and Dr. Nicholas Gabler, examines how…