Social Media Research
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Multiple research posters and an oral presentations were presented by the Lamm Lab on how to most effectively communicate about animal production and meat science at the National Agricultural Communications Symposium, held February 1- 2, 2026, in Louisville, Kentucky. Megan Meyer presented a research poster titled Exploring the Impact of Food Safety Perceptions on Meat Purchasing Intentions.…
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Michael Batame and Dr. Alexa Lamm (alongside Dr. Sarah White) presented research at the 2026 National Agricultural Communications Symposium (NACS) and the 2026 Southern Region American Society for Horticultural Science (SRASHS) conference, highlighting how communication strategies, emotions, and audience characteristics influence perceptions of plastic use and sustainability in horticultural systems. At NACS, Michael Batame displayed a research poster titled Testing Microplastic…
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Lamm Lab members Michael Batame, Megan Meyer, Funmi Ajiferuke, Gracie Grimes, and Dennis Baffour-Awuah all shined bright as they presented research in three different sections of the Southern Association of Agricultural Sciences meeting in Louisville, Kentucky January 31 – February 3. These included the National Agricultural Communications Symposium, the Southern Region of the American Society…
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The entire Lamm Lab wants to congratulate Dennis Baffour-Awuah on being awarded the Outstanding Research Paper Presentation AND second runner up Outstanding Research Poster at this year’s NACS conference. His research paper was presented in the Distinguished Manuscript Tract. Titled Exploring Scientific Messaging about Gene-Edited Pigs Using Music as a Hedonic Cue, the work was…
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Upcycled products have emerged as an innovative approach to addressing food waste by creating new, high-quality products from surplus food. Despite its benefits, such as tackling environmental, economic, and social food concerns by reducing waste, adding value to the food system through economic gains, and providing more affordable food options, it faces misconceptions among the…
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A new study led by Dr. Alexa Lamm in collaboration with Dr. Kevan Lamm, Dr. Allison Byrd, Dr. Masoud Yazdanpanah, Dr. Nicholas Gabler, Dr. Anna Johnson, Dr. Catherine Sanders, Dr. Fallys Masambuka-Kanchewa and Dr. Michael Retallick examined how consumers perceive the transparency of agricultural science messages on social media when they learn the content was generated…
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YouTube, the world’s second-largest search engine, has quietly become a major platform for influencing public perception of agriculture. A new study, led by Anu Karki in collaboration with Dr. Shuyang Qu, Dr. Fally Masambuka-Kanchewa, Dr. Michael Retallick, Dr. Alexa Lamm, Dr. Kevan Lamm, Dr. Catherine Sanders, Dr. Allison Byrd, and Dr. Nicholas Gabler, examines how…
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Lamm Lab team members Catherine Sanders (former), Kristin Gibson, Allison R. Byrd, Tatevik Markosyan, and Alexa J. Lamm worked to identify the best ways to communicate with rural Georgia residents about their health – including increasing physical activity and eating healthier foods – as part of the CDC funded Healthier Together project. Through their efforts,…
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After a year of effort the Real Pork Trust Consortium (RPTC) was asked to share evolving consumer perceptions and concerns related to the pork industry at the World Pork Expo. Dr. Alexa Lamm, alongside Dr. Nick Gabler, Dr. Pedro Uriolla, and Dr. Catherine Sanders from the RPTC shared their insights on communicating, training and research.…
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The Lamm Lab is proud to be part of an interdisciplinary team striving to increase consumer awareness of the how upcycled food can reduce food waste, a major issue in the United States. The team, led by Dr. Peng Lu, received a 2023 Presidential Interdisciplinary Seed Grant to support preliminary research exploring consumer perceptions. Consisting…