Dr. Alexa Lamm, a member of the Protein PACT academic advisory board, recently gave a keynote presentation in San Diego, California at the Protein PACT Summit. She shared how important it is to get to know your audiences, listen to consumers, and meet them where they are to develop trusting relationships over time that will result in informed decision making. Over 500 members representing all sectors of the protein industry were present from around the world. The Protein PACT Summit is an event hosted every year by the North American Meat Institute. You can see the full video of her presentation here: https://www.youtube.com/watch?v=iOu-8pKUmsU