Byrd Research

• Did geography affect U.S. news access patterns during shelter in place?

  Allison (Fortner) Byrd

  January 3, 2022

  

  Did U.S. audiences in different geographic areas access media sources differently during COVID-19 when under shelter in place orders? Our recent publication uses sense-making theory to explore the differences in news access based on four geographic regions.

  Posted in: Agricultural Production, Environmental Issues

• Managing Demand-Side Water Conservation in the United States: An Audience Segmentation Approach

  Alexa Lamm

  October 27, 2021

  

  How do we best communicate with U.S. residents who have the most potential for improving their water conservation efforts? Using a cluster analysis and audience segmentation, Lamm Lab members determined specific messaging for those who need to conserve water the most.

  Posted in: Water

• How Do We Best Communicate Science from Our Universities on Social Media?

  Alexa Lamm

  September 29, 2021

  

  Allison Fortner defended her master’s thesis on communicating science from universities on social media.

  Posted in: Social Media Research, University Science Communication

• Distinguished Poster Presentation at ACE Conference

  Alexa Lamm

  June 30, 2021

  

  Allison Fortner and Alexa Lamm received the 2021 ACE Distinguished Poster award for research about source credibility of UGA scientists on Twitter.

  Posted in: Agricultural Production, Environmental Issues, Social Media Research, University Science Communication