The Lamm Lab recently published an article in Foods titled: The influence of sustainability on identities and food consumption: Implications for food systems education for Generation Z. The team of scholars, led by Kristin Gibson included Dr. Katie Sanders, Allison Byrd, Dr. Kevan Lamm and Dr. Alexa Lamm. The entire article can be found here.
Seafood, often considered a culinary delight, has long been a vital source of nutrition worldwide. However, in recent years, the seafood industry has faced growing scrutiny due to its environmental impacts. The United States, home to a diverse range of seafood enthusiasts, has witnessed a surge in competing discourse about the sustainability of seafood consumption. A new generation of consumers, Generation Z, has emerged, characterized by their strong commitment to sustainable living and ethical purchasing decisions. This qualitative study delved into the experiences and perspectives of Generation Z undergraduate students, shedding light on how they perceive the role of seafood in nourishing people while preserving the future natural environment. We utilized a qualitative approach, conducting 11 focus groups within undergraduate students at the University of Georgia and here is what we found
1. Geographic Location: Where We Are Shapes What We Eat
Geographic location played a significant role in shaping Gen Z’s seafood experiences. Participants from coastal areas expressed a strong connection to seafood, often viewing it as a part of their cultural heritage. They exhibited a deep sense of place attachment, wherein their local surroundings and access to fresh seafood influenced their consumption habits. Conversely, those from landlocked regions had fewer opportunities to engage with seafood, affecting their choices and preferences.
2. Experience Fishing or with Fishermen: A Unique Perspective
Another prominent theme was the influence of personal experiences with fishing or interactions with fishermen. Participants who had firsthand experience in these realms displayed a heightened appreciation for the seafood industry. They gained insights into the challenges faced by fishermen and the importance of sustainable practices, which subsequently influenced their seafood choices.
3. Seafood and Family: Tradition and Identity
Family dynamics also played a pivotal role in shaping seafood consumption habits among Gen Z. Many participants recounted fond memories of seafood gatherings with their families. These experiences forged a strong sense of family identity, linking seafood to cherished traditions and social gatherings.
4. Sustainability: The Emerging Paradigm
Gen Z’s commitment to sustainability emerged as a central theme. Participants consistently highlighted the importance of sustainable seafood practices. They expressed concerns about overfishing, habitat destruction, and the need for stricter regulations within the industry.
5. Regulations and Limited Knowledge
Despite their strong inclinations toward sustainability, participants acknowledged barriers such as the complexity of seafood regulations and their limited knowledge about making environmentally conscious choices. This finding emphasizes the need for accessible information and educational initiatives to empower Generation Z to make informed decisions.
The findings provide valuable insights into Gen Z’s relationship with seafood. These young adults are at the forefront of the sustainability movement, actively seeking ways to align their consumption habits with their values. Educators should take note and prioritize integrating sustainability education into the curriculum, providing clear and actionable steps for undergraduate students to engage in sustainable seafood practices. As we move forward, it is evident that Gen Z is poised to drive positive change in the seafood industry, advocating for sustainable practices that will not only nourish people but also sustain our natural environment for generations to come.
