The Lamm lab was busy this summer working on articles for Water! The team published two articles focused on water protection from data that was collected from residents of Florida, Georgia, and Alabama in the fall of 2022.
Encouraging water protection through donation: Examining the effects of intention to engage in personal water conservation behaviors on donation behaviors
Authors: Olivia Erskine, Kristin E. Gibson, Alexa J. Lamm, and Jessica Holt
This study investigated factors that may influence consumers’ civic behavior related to water conservation efforts. The study found there was a positive correlation between behavioral intention to conserve water and donation behaviors related to water conservation. In addition, personal water conservation intention and income level significantly predicted donation behaviors related to water conservation. Discover more about how insights like these could relate to consumer behavior change initiatives by reading the journal article.
Integrating the theory of planned behavior and motivation to explore residential water-saving behaviors
Authors: Kristin E. Gibson, Alexa J. Lamm, Kevan W. Lamm, and Jessica Holt
This study examined an extended theory of planned behavior model to understand factors that may influence consumers’ self-reported water conservation behaviors. The study found intrinsic and extrinsic motivation had a direct negative effect on respondents’ water conservation behaviors. The finding was unexpected and future research is needed to understand the complex relationship between motivation and water conservation. Learn more about the model used in the study and suggestions for future research based on the result when you read the full article.