Batame Research
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Dennis Baffour-Awuah presented his research titled Understanding Specialty Crop Growers’ Needs and Communication Preferences for Peat Alternative Adoption at the 2026 International Association for Society and Natural Resources (IASNR) Conference. Concerns about the impacts of peat harvests on climate, biodiversity, and water systems raise questions about sustainability. Researchers and industry stakeholders explore strategies to reduce dependence on…
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At the 2026 International Association for Society and Natural Resources (IASNR) Conference, Michael Batame delivered an oral presentation titled Exploring United States Consumers’ Plastic Use Impact Perceptions and Knowledge: An Audience Segmentation Analysis. The purpose of this study was to apply audience segmentation to knowledge gap theory to identify the characteristics of the general public…
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At the 2026 International Association for Society and Natural Resources (IASNR) conference, Gracie Grimes presented a poster titled Exploring Wine Consumer Latitude of Acceptance of Spotted Lanternfly Management Strategies in Vineyards through the Lens of Social Judgement Theory during the poster session on Monday night. This study explored how wine consumers perceive various management strategies…
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Before heading off to Oregon for the upcoming International Association for Society and Natural Resources (IASNR) conference, members of the Lamm Lab enjoyed a well-earned day of exploration following their presentations at the Association for Communication Excellence (ACE ) Conference in Montana! Gracie spent the day in Yellowstone National Park with her parents, who traveled…
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Lamm Lab members shared research on animal production, meat science, consumer decision-making, and science communication at the Association for Communication Excellence (ACE) Conference, held June 15 – 17, 2026, in Billings, Montana. Through one research poster and two oral presentations, the team explored how communication strategies, social media engagement, music, and personal values influence public…
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This week, three members of the Lamm Lab began a 12-day journey to share their research at two professional conferences across the United States. Their first stop is Billings, Montana, where they will attend and present at the 2026 Association for Communication Excellence (ACE) Conference. Following ACE, the team will travel to Corvallis, Oregon for…
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A new study from the Lamm Lab titled “Exploring Growers’ Perspectives on Substrate Transitions in American Specialty Crop Production: Challenges and Opportunities for Research and Communication” has been published in Sustainability. Supported by the USDA Specialty Crop Research Initiative (USDA SCRI #2024-51181-43290), the research was conducted by Michael Batame, Dennis Baffour-Awuah, Dr. Alexa Lamm, Dr. Kevan…
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A new Lamm Lab study has found that consumers feel more pride when buying plants in plastic-alternative pots compared to traditional plastic ones, emphasizing how emotions influence sustainable buying choices. Titled “From Guilt to Pride: Exploring Emotional Drivers of Consumer Preferences for Sustainable Plant Containers”, the research was recently published in Sustainability. You can find the full article here.…
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The Lamm Lab presented its work from the Soilless Substrate Science (S3) Project at the 2026 Southern Region American Society for Horticultural Science Conference. The project, funded by USDA – SCRI Award #2024-51181-43290, seeks to develop and validate sustainable, peat-reduced substrate systems that maintain crop performance while improving environmental and economic resilience, as growers transition away from traditional peat-based substrates…
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Michael Batame and Dr. Alexa Lamm (alongside Dr. Sarah White) presented research at the 2026 National Agricultural Communications Symposium (NACS) and the 2026 Southern Region American Society for Horticultural Science (SRASHS) conference, highlighting how communication strategies, emotions, and audience characteristics influence perceptions of plastic use and sustainability in horticultural systems. At NACS, Michael Batame displayed a research poster titled Testing Microplastic…