Authors: Kristin Gibson and Dr. Alexa Lamm
Kristin Gibson’s research presentation about single-use bottled water purchasing intention was awarded the 2023 Outstanding Research Paper at the National Agricultural Communications Symposium held in Oklahoma City, OK. The manuscript was also identified as a distinguished paper. The study will be used to guide her dissertation research under Dr. Alexa Lamm.
The presentation addressed single-use bottled water purchasing intention by examining factors that may help explain why consumers purchase single-use bottled water. One major finding of the study was that consumers have low knowledge levels related to single-use bottled water. In addition, knowledge played a role in single-use bottled water purchasing intention. Thus, increasing consumers knowledge levels may help decrease their purchase intention of single-use bottled water.
Another major finding of the study was that consumers cognitive and affective beliefs influence their intention to purchase single-use bottled water. Reusable water bottles are on the rise in popularity, especially among the millennial generation, so normalizing this aesthetic may also help decrease consumers intention to purchase single-use bottled water.
The National Agricultural Communications Symposium was held in conjunction with the Southern Association of Agricultural Scientists annual meeting. To learn about additional Lamm Lab presentations held at this convergence of conferences, see our post on the Southern Rural Sociology Association Meeting and the Southern Region Meeting of the American Association for Agricultural Education.
