Katie Sanders, Dr. Fallys Masambuka-Kanchewa and Alexa Lamm shared information about the intersection of cultural identity and social media and its impact on agricultural and environmental communication with the Association for Communication Excellence on October 21st via Zoom.
Participants shared how they use social media sites and the diverse ways we see/display our identities based on social media platform and how we want to be “seen.” A manuscript in the Journal of Applied Communications inspired this work, and Katie did an excellent job.
Key takeaways from participants included:
- Identity plays a role in the perception of agricultural and environmental information obtained on social media.
- Language used should resonate with our intended audience(s) in a positive way.
- People have different identities and they may not necessarily reflect their true identities on social media.
- Our identities can affect the agricultural and environmental messages others absorb.
- Our ability to express ourselves and our personal/professional identities is impacted by political beliefs, ideologies, and climates.
To learn more about this social media and cultural identity, read the blog post on social media and cultural identity.
