Alexa Lamm Research
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At the Association for Communication Excellence (ACE) Conference, Dennis Baffour-Awuah presented a research poster titled Communicating Effectively about Spotted Lanternfly Biological Control with Wine Consumers. The research was conducted through the Addressing Spotted Lanternfly and Tree of Heaven project, an interdisciplinary initiative led by Dr. Tracy Leskey and funded by the USDA-ARS Areawide Pest Management Program…
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Oluwafunmilayo Ajiferuke and Dennis Baffour-Awuah presented a study at the Association for Communication Excellence (ACE) Conference titled Exploring Factors Influencing Adoption of Integrated Pest Management (IPM) Strategies by Eastern U.S. Tree Fruit Growers: Insights from the Theory of Planned Behavior. The study examined how attitudes, subjective norms, and perceived behavioral control influence growers’ decision-making regarding the…
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Lamm Lab members shared research on animal production, meat science, consumer decision-making, and science communication at the Association for Communication Excellence (ACE) Conference, held June 15 – 17, 2026, in Billings, Montana. Through one research poster and two oral presentations, the team explored how communication strategies, social media engagement, music, and personal values influence public…
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A new study from the Lamm Lab titled “Exploring Growers’ Perspectives on Substrate Transitions in American Specialty Crop Production: Challenges and Opportunities for Research and Communication” has been published in Sustainability. Supported by the USDA Specialty Crop Research Initiative (USDA SCRI #2024-51181-43290), the research was conducted by Michael Batame, Dennis Baffour-Awuah, Dr. Alexa Lamm, Dr. Kevan…
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A new Lamm Lab study has found that consumers feel more pride when buying plants in plastic-alternative pots compared to traditional plastic ones, emphasizing how emotions influence sustainable buying choices. Titled “From Guilt to Pride: Exploring Emotional Drivers of Consumer Preferences for Sustainable Plant Containers”, the research was recently published in Sustainability. You can find the full article here.…
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At the National Association for Agricultural Education meeting held in St. Petersburg, Florida, the Lamm Lab was recognized with the Journal Article of the Year award in the Journal of Agricultural Education. Authored by Tatevik Markosyan, Kristin Gibson, and Alexa Lamm, the study “Applying Situational Theory of Publics to Tailor Agricultural Messages for Rural Communities”…
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Upcycled food is emerging as a novel food category connected to efforts to reduce food waste and support more sustainable food systems. According to the Upcycled Food Association, it is the easy way for anyone to prevent food waste via the products they buy, and they do so by creating new, high-quality products out of…
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A recent study exploring how tree-fruit growers in the eastern U.S. perceived the benefits and challenges of adopting Integrated Pest Management (IPM) through the lens of Diffusion Theory was recently published in Discover Sustainability. The full article, titled “Factors Influencing Tree-Fruit Growers’ Perceptions of IPM Implementation in the Eastern United States,” can be found here. The authorship…
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A new study led by the Lamm Lab investigated pest issues, the needs for Integrated Pest Management (IPM) research, and preferred communication methods among apple and peach growers in the Eastern United States. Titled “Assessing Eastern U.S. Tree Fruit Growers’ Pest Issues, Practices, and Preferences to Inform Effective IPM Communication”, the research was recently published…
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The Lamm Lab participated in the 96th Entomological Society of America Eastern Branch Meeting, held in Saratoga Springs, New York, from March 14 to 17. Bringing together academics, students, and industry professionals, the conference featured presentations and activities focused on understanding insect behavior and its implications for agriculture, the environment and human livelihoods. Dennis Baffour-Awuah,…