In the most recent episode of AgriCurious, Dennis Baffour-Awuah sits down with Dr. Jennifer Jo Thompson, an anthropologist and faculty member in the Department of Crop and Soil Sciences at the University of Georgia, to explore the complex human side of agriculture and food systems. Using cover cropping as a key example, the conversation looks at farmer decision-making, risk perception, sustainability, and communication strategies.
Dr. Thompson explains why agricultural outreach is never one-size-fits-all and shares how trust, lived experiences, and social realities shape the way farmers respond to agricultural information, technologies, and change. Her approach to outreach, extension, and how we interface and interact with farmers is one you will want to hear!
