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Preliminary Economic Impact of COVID-19 on Green Industry Sales in the Southeastern U.S.

Ben Campbell, University of Georgia; Alicia Rihn, University of Tennessee; & Julie Campbell, University of Georgia

The Green Industry consists of wholesale nursery, greenhouse, turfgrass sod producers, landscape design, construction/maintenance firms and wholesale and retail distribution firms (e.g., garden centers, home stores, mass merchandisers with lawn/garden departments, brokers/rewholesale distribution centers, and allied trade suppliers (Hodges et al., 2015).The estimated value of the U.S. Green Industry in 2018 was more than $190billionwithemployment impacts of 2.3million jobs(direct or indirect relation to the industry) (Hall et al. 2020). (continued)

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