We are a team of ruminant nutritionists, microbiologists, meat scientists, bioinformaticians, and geneticists that are leading research to make the next generation of cattle more efficient and sustainable.

What is Efficiency in the Beef Industry?

Efficiency is producing the most sale-able beef for the lowest input (expense, feed, carbon, water, etc.). Efficiency can be viewed through two lenses: ensuring producer profitability and enhancing environmental sustainability.

What is Sustainability in the Beef Industry?

Sustainability in the beef industry is producing a wholesome, safe food supply with the smallest footprint that can be managed.