{"id":45,"date":"2021-02-03T15:46:31","date_gmt":"2021-02-03T20:46:31","guid":{"rendered":"http:\/\/site.caes.uga.edu\/scriturf\/?page_id=45"},"modified":"2023-05-04T16:40:47","modified_gmt":"2023-05-04T20:40:47","slug":"mission","status":"publish","type":"page","link":"https:\/\/site.caes.uga.edu\/scriturf\/about-us\/mission\/","title":{"rendered":"Mission"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/site.caes.uga.edu\/scriturf\/files\/2021\/02\/Golf-Course-Greens-Test-Plot-2-1024x768.jpg\" alt=\"\" class=\"wp-image-150\" srcset=\"https:\/\/site.caes.uga.edu\/scriturf\/files\/2021\/02\/Golf-Course-Greens-Test-Plot-2-1024x768.jpg 1024w, https:\/\/site.caes.uga.edu\/scriturf\/files\/2021\/02\/Golf-Course-Greens-Test-Plot-2-300x225.jpg 300w, https:\/\/site.caes.uga.edu\/scriturf\/files\/2021\/02\/Golf-Course-Greens-Test-Plot-2-768x576.jpg 768w, https:\/\/site.caes.uga.edu\/scriturf\/files\/2021\/02\/Golf-Course-Greens-Test-Plot-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As new cultivars are released into the market, a shift in outreach efforts is needed to reach a broader&nbsp;sector of society with an interest in application rather than&nbsp;basic&nbsp;knowledge behind drought tolerant turfgrasses. Among urban consumers, water purveyors, and other decision makers, our objective is to increase awareness of new cultivars and research-based management strategies that reduce water inputs.&nbsp;Our&nbsp;steering committee of extension specialists, early adopters, and communication specialists has recommended innovations in outreach efforts, in addition to standard extension activities like field days.&nbsp;These include but are not limited to: informational segments highlighting our research and its economic-impact on RFD TV; five-minute social media videos hosted on YouTube that include interviews with scientists focused on the social impacts&nbsp;of this research; a social media campaign targeting the societal impact of saving water&nbsp;and&nbsp;intended to drive viewers to TV and YouTube videos;&nbsp;dynamic data visualization products that help extension experts, stakeholders, and consumers understand the long-term impacts&nbsp;of drought tolerant turfgrass;&nbsp;website&nbsp;listing&nbsp;all materials developed, ranging from videos targeting the general public to research papers targeting other researchers.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As new cultivars are released into the market, a shift in outreach efforts is needed to reach a broader&nbsp;sector of society with an interest in application rather than&nbsp;basic&nbsp;knowledge behind drought tolerant turfgrasses. Among urban consumers, water purveyors, and other decision makers, our objective is to increase awareness of new cultivars and research-based management strategies that [&hellip;]<\/p>\n","protected":false},"author":740,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-with-sidebar","meta":{"footnotes":""},"class_list":["post-45","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/site.caes.uga.edu\/scriturf\/wp-json\/wp\/v2\/pages\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.caes.uga.edu\/scriturf\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/site.caes.uga.edu\/scriturf\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/site.caes.uga.edu\/scriturf\/wp-json\/wp\/v2\/users\/740"}],"replies":[{"embeddable":true,"href":"https:\/\/site.caes.uga.edu\/scriturf\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":4,"href":"https:\/\/site.caes.uga.edu\/scriturf\/wp-json\/wp\/v2\/pages\/45\/revisions"}],"predecessor-version":[{"id":358,"href":"https:\/\/site.caes.uga.edu\/scriturf\/wp-json\/wp\/v2\/pages\/45\/revisions\/358"}],"up":[{"embeddable":true,"href":"https:\/\/site.caes.uga.edu\/scriturf\/wp-json\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/site.caes.uga.edu\/scriturf\/wp-json\/wp\/v2\/media?parent=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}