{"id":288,"date":"2021-10-27T17:29:07","date_gmt":"2021-10-27T21:29:07","guid":{"rendered":"https:\/\/site.caes.uga.edu\/lammlab\/?p=288"},"modified":"2021-11-30T16:00:16","modified_gmt":"2021-11-30T21:00:16","slug":"demand-side-water-conservation-u-s-audience-segmentation","status":"publish","type":"post","link":"https:\/\/site.caes.uga.edu\/lammlab\/2021\/10\/demand-side-water-conservation-u-s-audience-segmentation\/","title":{"rendered":"Managing Demand-Side Water Conservation in the United States: An Audience Segmentation Approach"},"content":{"rendered":"\n<p>In the Lamm Lab&#8217;s latest study published in <em>Water<\/em>, graduate research assistants <a href=\"https:\/\/site.caes.uga.edu\/lammlab\/people\/kristin-e-gibson\/\" data-type=\"caes-people\" data-id=\"20\">Kristin Gibson<\/a> and <a href=\"https:\/\/site.caes.uga.edu\/lammlab\/people\/allison-r-fortner\/\" data-type=\"caes-people\" data-id=\"89\">Allison Fortner<\/a> worked with Dr. <a href=\"https:\/\/site.caes.uga.edu\/lammlab\/people\/alexa-j-lamm\/\" data-type=\"caes-people\" data-id=\"38\">Alexa Lamm<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/aec.ifas.ufl.edu\/directory\/faculty\/laura-warner\/\" target=\"_blank\">Dr. Laura Warner<\/a> (University of Florida) to conduct a cluster analysis on a dataset obtained from a sample of U.S. residents to explore how to best communicate with consumers that have the most room to improve their water conservation efforts. <\/p>\n\n\n\n<p>Findings indicated that those who need to conserve water the most are more likely to respond to messaging that reduces scientific jargon, aligns messaging with moderate\/conservative political beliefs, and emphasizes the economic value associated with conserving water. <\/p>\n\n\n\n<p>Check out the entire manuscript published in <em>Water<\/em> at: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mdpi.com\/2073-4441\/13\/21\/2992\" target=\"_blank\">https:\/\/www.mdpi.com\/2073-4441\/13\/21\/2992<\/a> <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/site.caes.uga.edu\/lammlab\/files\/2021\/10\/shower-g06627ad3c_640.jpg\" alt=\"\" class=\"wp-image-290\" width=\"394\" height=\"424\" srcset=\"https:\/\/site.caes.uga.edu\/lammlab\/files\/2021\/10\/shower-g06627ad3c_640.jpg 595w, https:\/\/site.caes.uga.edu\/lammlab\/files\/2021\/10\/shower-g06627ad3c_640-279x300.jpg 279w\" sizes=\"auto, (max-width: 394px) 100vw, 394px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do we best communicate with U.S. residents who have the most potential for improving their water conservation efforts? Using a cluster analysis and audience segmentation, Lamm Lab members determined specific messaging for those who need to conserve water the most.<\/p>\n","protected":false},"author":753,"featured_media":289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[10,9,3],"class_list":["post-288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-water","tag-lamm","tag-fortner","tag-gibson"],"_links":{"self":[{"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/posts\/288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/users\/753"}],"replies":[{"embeddable":true,"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/comments?post=288"}],"version-history":[{"count":2,"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/posts\/288\/revisions"}],"predecessor-version":[{"id":301,"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/posts\/288\/revisions\/301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/media\/289"}],"wp:attachment":[{"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/media?parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/categories?post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.caes.uga.edu\/lammlab\/wp-json\/wp\/v2\/tags?post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}