{"id":2434,"date":"2025-05-16T14:04:27","date_gmt":"2025-05-16T18:04:27","guid":{"rendered":"https:\/\/site.caes.uga.edu\/lammlab\/?p=2434"},"modified":"2025-05-16T14:04:27","modified_gmt":"2025-05-16T18:04:27","slug":"trust-matters-informing-how-we-communicate-about-food","status":"publish","type":"post","link":"https:\/\/site.caes.uga.edu\/lammlab\/2025\/05\/trust-matters-informing-how-we-communicate-about-food\/","title":{"rendered":"Trust Matters: Informing How We Communicate About Food"},"content":{"rendered":"\n

The Lamm lab is excited to share their latest article was just published in Foods<\/em>! The research was a multi-institutional interdisciplinary achievement based on work conducted for the Real Pork Trust Consortium funded by the National Pork Board. <\/p>\n\n\n\n

In an era when misinformation runs rampant and scientific innovations in food production grow more complex, communicating with consumers has never been more important\u2014or more difficult. The Lamm science communication Lab, led a groundbreaking study that sheds new light on how Americans trust (or don\u2019t trust) the science behind their food. The application of the Situational Theory of Publics alongside expertise in message targeting and audience segmentation allowed this study to move beyond surface-level consumer opinions and into the complex psychology of food trust. Authors included Dr. Alexa Lamm<\/a>, Dr. Kevan Lamm, Dr. Allison Byrd<\/a> at the University of Georgia, Dr. Nicholas Gabler and Dr. Michael Retallick at Iowa State University and Dr. Katie Sanders at North Carolina State University.<\/p>\n\n\n\n

In t<\/strong>his national study, over 1,000 U.S. consumers were studied. Using complex cluster analysis, the research team segmented consumers into five unique \u201ctrust clusters\u201d based on their levels of:<\/p>\n\n\n\n