Jesse Lafian received the ‘2017 Rain Bird Intelligent Use of Water Scholarship’ from the Landscape Architecture Foundation. Jesse Lafian is a senior Horticulture student at the University of Georgia (UGA) and the founder of Reservoir, a startup company that is developing a patent-pending tensiometer that can measure how much water in the soil is available to plants. This technology will help landscapers and farmers conserve water, reduce agro-chemical pollution, and increase profits by improving irrigation management. Jesse has raised $13,500 from grants and built a small-scale laboratory prototype with his mentor Dr. Marc van Iersel, a UGA Horticulture Professor and irrigation-sensor expert. In addition to this scholarship, Jesse has recently won the College of Agriculture and Environmental Sciences ‘Fabricate’ entrepreneur competition as well as the ‘Next Top Entrepreneur’ competition organized by the Terry College of Business. Jesse plans to secure more funding to complete R&D on the tensiometer after his upcoming graduation. Aside from school and work, he enjoys drumming, hiking, and riding his 1980 Kawasaki motorcycle.