{"id":2712,"date":"2020-01-28T10:23:13","date_gmt":"2020-01-28T15:23:13","guid":{"rendered":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/?p=2712"},"modified":"2020-01-28T10:23:13","modified_gmt":"2020-01-28T15:23:13","slug":"planters-kills-off-mr-peanut-character","status":"publish","type":"post","link":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/2020\/01\/planters-kills-off-mr-peanut-character\/","title":{"rendered":"Planters kills off Mr. Peanut character"},"content":{"rendered":"<p><a href=\"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/files\/2020\/01\/mrpeanut.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2713 size-medium\" src=\"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/files\/2020\/01\/mrpeanut-e1580224764765-265x300.jpg\" alt=\"\" width=\"265\" height=\"300\" srcset=\"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/files\/2020\/01\/mrpeanut-e1580224764765-265x300.jpg 265w, https:\/\/site.caes.uga.edu\/ftfpeanutlab\/files\/2020\/01\/mrpeanut-e1580224764765.jpg 404w\" sizes=\"auto, (max-width: 265px) 100vw, 265px\" \/><\/a><a href=\"https:\/\/www.planters.com\/en\">Planters<\/a>, the Virginia-based snack food company known for peanuts, is <a href=\"https:\/\/www.cnn.com\/2020\/01\/22\/us\/mr-peanut-dead-brand-tweet-trnd\/index.html\">getting a lot of media attention<\/a> after killing off its iconic mascot, Mr. Peanut.<\/p>\n<p>The company released a commercial last week depicting the top hat-wearing character driving the Nutmobile (a peanut-shaped mini-bus) over a cliff. As Mr. Peanut and two passengers \u2013 actors Wesley Snipes and Matt Walsh \u2013 cling to a branch on the side of the cliff, the 104-year-old character voluntarily lets go to save his friends.<\/p>\n<p>The video sets up his funeral, an advertisement which will air during Sunday\u2019s Super Bowl, the most-watched broadcast on television in the U.S.<\/p>\n<p>A child, Antonio Gentile, created Mr. Peanut in 1916, when 10-year-old Planters held a contest\u00a0to design a character for the company.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planters, the Virginia-based snack food company known for peanuts, is getting a lot of media attention after killing off its iconic mascot, Mr. Peanut. The company released a commercial last week depicting the top hat-wearing character driving the Nutmobile (a peanut-shaped mini-bus) over a cliff. As Mr. Peanut and two passengers \u2013 actors Wesley Snipes [&hellip;]<\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2712","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/wp-json\/wp\/v2\/posts\/2712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/wp-json\/wp\/v2\/users\/178"}],"replies":[{"embeddable":true,"href":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/wp-json\/wp\/v2\/comments?post=2712"}],"version-history":[{"count":2,"href":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/wp-json\/wp\/v2\/posts\/2712\/revisions"}],"predecessor-version":[{"id":2715,"href":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/wp-json\/wp\/v2\/posts\/2712\/revisions\/2715"}],"wp:attachment":[{"href":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/wp-json\/wp\/v2\/media?parent=2712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/wp-json\/wp\/v2\/categories?post=2712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.caes.uga.edu\/ftfpeanutlab\/wp-json\/wp\/v2\/tags?post=2712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}